3 Reasons You Should Care about Global Warming as a Business
As a company, it is important to reflect values that employees and consumers prioritize when supporting a business. Sustainability...
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Bite-Size Insights
THE EMPATIX BLOG:
Jun 182 min
How to Understand Greenwashing and Embrace Genuine Sustainability
So what is greenwashing anyway? Greenwashing is when companies put on an eco-conscious facade and use symbols, colors, and environmental...
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Jun 133 min
Sustainability and Why You Should Care
So, what is sustainability anyway? The environment has always been an important resource to assist in human livelihood; we utilize it and...
11 views0 comments
Apr 302 min
3 Tips to Assess the Patient Journey + Increase Engagement
The way in which healthcare patients engage with their providers has evolved. Patients are in the drivers’ seat more now than ever, being...
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Apr 102 min
Trust Gone Bust: Why Consumers Are Losing Faith + How Brands Can Get It Back
Trust has never been more critical for brands than it is right now. That’s because several factors have been testing consumers’ trust in...
54 views0 comments
Jan 173 min
Tapping into the Needs and Perspectives of Consumers with Digital Cooperatives
In the face of growing options across all areas of life, keeping a pulse on consumers is seemingly more important than ever. At the same...
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Jan 83 min
Strategic Competitive Intelligence Roadmap for 2024: 4 Ways to Stay Ahead of the Curve
As we start 2024, it is essential to understand the competition in your industry and be well equipped for the rapidly changing market....
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Nov 3, 20232 min
Disruptive Advertising Vs. Additive Advertising: Embracing CPIs
Traditionally, marketers seek to disrupt—to break through the noise to grab attention, to shift consumers’ way of thinking. This is a...
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Sep 20, 20233 min
Cha-cha-cha-changes… fun song, not always fun in life
4 tips to address change saturation in today’s environment It is an inevitable fact that change will happen. Changes in our life or work...
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Sep 7, 20233 min
Mastering the Art of Seamless Customer Experiences: A Guide to Building Lasting Connections
Customer experience is a pivotal factor into today’s business landscape. In crowded markets, it is essential to make your mark and a...
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Aug 24, 20233 min
Making a Case for Artificial Intelligence
Embracing technology and building efficiency in the process Artificial Intelligence (AI) is a hot topic these days, so hot that it is...
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Aug 21, 20233 min
Empathy is Essential: 5 Tips to Build a More Empathetic Workplace
There are several factors to consider when building a team and advancing as a leader – personality dynamics come into play, practicing...
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Jul 10, 20233 min
Ignoring the Competition Can Cost You
Keeping an eye on the competition is not a new concept, however in the face of other increasing demands – specifically cost cutting, or...
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Apr 21, 20232 min
Hard to Reach, Not Unreachable
Why building methodical approaches matter so much with niche audiences. Creating insights programs can take a great deal of effort. From...
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Mar 21, 20233 min
Taking a Human Touch to Healthcare
Insurance is not fun. It is boring, complicated, and seemingly purposely confusing. It is no wonder that many consumers actively avoid...
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Sep 23, 20223 min
Summer is Over: Time to Start Holiday Shopping!
For many folks, tans have started to fade and summer vacations are becoming a distant memory. The leaves are turning and there is a...
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Sep 8, 20223 min
A Mental Note
Building a culture of mental wellness is critical to the workplace Mental health is no less relevant now than in recent years. Though the...
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Aug 15, 20223 min
NFTs: The Next 3-D Printer?
A little more than a decade ago, consumers were met with the prospect of owning their very own desktop 3-D printer. They could design and...
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Aug 1, 20224 min
Consumers See — And Are Willing To Pay For — The Added Value Of Sustainability
Our Life Renewed research identified a shift in mindset: consumers are willing to pay more for products that are made sustainably and...
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Jul 25, 20223 min
Inflation: It's not all bad news.
Inflation is NOT stopping! What does it mean for the real estate industry, consumer spending, and the opportunity for branding, when the...
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