Modern businesses have leveraged advances in technology to make the customer journey as fast and frictionless as possible — and with the rapidly growing use of agentic AI, it is poised to become even more so. However, in this age of hyper-convenience brands must consider what both they and their customers are giving up in key touch points as they continue to optimize the journey. While it remains true that you don’t want to make it difficult for a potential customer to buy yo

Diet and nutrition are once again a hot topic (aren’t they always in one way or another?). Even before   that   Super Bowl ad, Americans have been reconsidering what they eat and increasingly focusing on whole foods (see   Trend 6 ). However, at the same time, nearly   14% of households   in the U.S. are food insecure*, the highest level in almost a decade. When having food at all is a concern, whether it is fresh and healthy is secondary. Increasingly, health plans are stepp

The "product wrapper" era of asset management is dead. For decades, the industry thrived by packaging strategies into mutual funds and ETFs, collecting management fees for access. But in 2026, that playbook—distribute, collect, repeat—is a fast track to irrelevance. The winners of this cycle aren't just selling tickers; they are building infrastructure. Here is how three critical shifts are forcing the industry to reinvent its value proposition. 1. From "Product Wrapper" to P

The AI revolution is moving at breakneck speed, but the physical infrastructure required to power it is racing to keep up. We are currently at a pivotal junction where massive growth accelerators are colliding with complex operational constraints. From shifting legislation to energy innovations, here is how developers, investors, and governments are building the foundation for the AI age. The Global Legal and Financial Lift While local communities are often divided on data ce

The "Great Wealth Transfer" is no longer a future projection—it is a present-day reality. As we move through 2026, a staggering $34 trillion  is shifting hands, and the primary recipients are not who the industry traditionally prepared for. With 95% of spousal wealth transfers flowing to women, the financial services industry faces an inflection point. The firms that thrive in this new era won't just "market to women"; they will fundamentally redesign their advisory DNA to me

Young people might be poking fun at Jet2 Holiday, but just about any travel brand would happily trade places with them to have their name...

Market research should be one of the most high-value investments a business makes.  It tells you who your customer is, what they care...

In a crowded digital world, loyalty isn’t won through grand gestures—it’s earned in the margins. It’s the unexpected check-in after a...

This year, there’s been a new trend of Labubu dolls . In case you’re not familiar, Labubu dolls are collectible cute fluffy monster...

We all get it, digital tools are amazing at streamlining and AI is even better. If you can automate something, why wouldn’t you really?...

We engage consumers around a broad variety of topics, ranging from healthcare to finances to shopping habits. A growing concern that...

In 2023, PwC noted that 73% of businesses use A I in at least some areas of their business. From AI-powered customer service chat bots...

Brand loyalty has always been a hot topic in the world of marketing and advertising. And yet it seems like it may be increasingly...

As a company, it is important to reflect values that employees and consumers prioritize when supporting a business. Sustainability...

So what is greenwashing anyway? Greenwashing is when companies put on an eco-conscious facade and use symbols, colors, and environmental...

So, what is sustainability anyway? The environment has always been an important resource to assist in human livelihood; we utilize it and...

The way in which healthcare patients engage with their providers has evolved. Patients are in the drivers’ seat more now than ever, being...

Trust has never been more critical for brands than it is right now. That’s because several factors have been testing consumers’ trust in...

In the face of growing options across all areas of life, keeping a pulse on consumers is seemingly more important than ever. At the same...

As we start 2024, it is essential to understand the competition in your industry and be well equipped for the rapidly changing market....