What
drives us?
Intro blurb around our mission and values.
Then specific ones below.
VALUE 1
We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.
VALUE 1
We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.
VALUE 1
We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.
WE VALUE...
EMPATHY
we seek to humbly understand and share the feelings of others – our colleagues, clients and clients’ customers.
GROWTH MINDSET
we believe in continually learning and growing in our abilities through dedication and hard work.
CUSTOMER-OBSESSED
Who
We Are
What Drives Us?
We love studying people, reimagining solutions and experiences, and helping clients. Our mission is to inspire clients to continually evolve experiences so that they can realize their full potential. ​​​​
EMPATHY
we seek to humbly understand and share the feelings of others – our colleagues, clients and clients’ customers.
COLLABORATION
we value the diversity of talents, perspectives and experience of others and work to achieve success as a team.
GROWTH MINDSET
we believe in continually learning and growing in our abilities through dedication, hard work, and curiosity.
OUR CUSTOMERS
we are committed to listening, responding and innovating to best serve our clients.
WE VALUE...
Who steers the ship?
We're a team of Cx enthusiasts, designers, researchers, strategists, and data scientists who are energized by the future that technology enables.
We’re jazzed by working with smart people who love data, value insights, and have a desire to strategically enhance experiences, and constantly innovate.
Our Trusted Partners
Jess Horkan​
Co-Founder, Managing Partner
Meet our "high energy enthusiast" -- whose drive to understand is rivaled only by her drive to create meaningful change. Jess takes pride in being a true partner and connector, but also in translating her decades of research, CX, and leadership experience into action and value.
Brian Cruikshank
Co-Founder, Managing Partner
Meet our "graceful pacesetter". Brian is passionate about leveraging data, cutting-edge tech, and smart strategy to create purposeful solutions for clients. He believes modern consulting is about curiosity, always finding and applying better ways to get at the heart of your business' needs.
Our Crew
Our approach is simple - teamwork. Our consultants bring expertise, curiosity, and a commitment to collaboration. Strategists. Marketers. Researchers. Designers. Techies. They are no egos here!
Amber McCullough
Our Mover & Shaker
Amber is a seasoned strategist with
a proven track record of advising business leaders and driving results by deploying an approach that combines industry expertise, market understanding, and both quantitative and qual human-centered approaches
to solve complex business issues.
Melanie Shreffler
Culture Curator
Melanie is a trusted advisor who leverages the power of culture to
unlock business opportunities.
Melanie has worked with top brands leading strategic initiatives to help reposition, innovate, and grow their businesses by capitalizing on shifts ahead of the competition.
Cheryl St. Don
Okie Emuoyibo
Cheryl St. Don
Visualization Virtuoso + Project Management Master
Cheryl is a true industry leader with
a keen eye for details, Cheryl excels as
a storyteller bringing insights to life through compelling insights and data visualization. She blends strategy with insights to drive action with her client partners and strives for (near) perfection in everything she touches.
Okie Emuoyibo
Data Master
Okie is an experienced market researcher and data scientist with
a proven track record of advising
business leaders and driving results
by deploying programs to understand markets and brands through quantitative, human-centered approaches to solve complex
business issues. ​
This past summer we expanded the team with our inaugural empatiX eXplorers internship program!
Ceci Ginsburg
Ceci contributed to marketing initiatives while leveraging AI tools to support a variety of projects. Outside of empatiX, she studies at the University of Miami and enjoys spending time with friends and family, exercising, shopping, and traveling."
Luke Rinklin
Luke returned for his second summer at empatiX, building on his experience while preparing to begin his sophomore year at Clemson University. Outside of academics, he is an active member of the Clemson rugby team.
Sebastian Leon
Sebastian gained experience with Excel, survey design and testing, and effective collaboration as part of the EmpatiX team. Outside of work, he enjoys lifting weights, training for rugby, mountain biking, spending time with friends and family, and playing video games.
Molly Moran
Molly supported a variety of areas during her time at EmpatiX, including website development, blog content, and grid work. She studies marketing at Champlain College, and enjoys editing videos and spending time with friends, family, and her cats.
Past eXplorers
See how some of our past interns are applying what they learned with us and shaping their careers.
James Horkan, Brown University '25
Brigitte Gorham, Boston College '25
Aliana Carbone, University of New Hampshire '25
Jake Bornhoft, University of Minnesota '24
Elie Safi, Bentley University '25
Anthony Previte, Worcester Polytechnic Institute '25
Myles Horkan, Fairfield University '28
And we're always growing. Interested?
Our eXplorers
Our Tech Partners
We partner with a wide network of tech vendors to maximize investments and deliver insights on demand.
​
How do we manage our tech ecosystem? It's easy...
Choosing the best tools
and solutions to meet
your specific needs.
We bring expertise.
We're always innovating.
Applying a managed
service approach
to leverage our
robust tech lineup.
Developing smarter processes to drive
efficiency and
deliver results.
We're tech agnostic.
How We're Integrating AI
Smarter Analysis
and Insights
Process large volumes of client and customer information more efficiently –– uncovering actionable trends, sentiment, and root causes faster than traditional methods
And a special shoutout...
