top of page

What

drives us?

Intro blurb around our mission and values.

Then specific ones below.

VALUE 1

We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.

VALUE 1

We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.

VALUE 1

We'll talk about what this value means to us. We'll talk about what this value means to us. We'll talk about what this value means to us.

WE VALUE...

EMPATHY

we seek to humbly understand and share the feelings of others – our colleagues, clients and clients’ customers.

GROWTH MINDSET

we believe in continually learning and growing in our abilities through dedication and hard work.

CUSTOMER-OBSESSED

wwa header 2.png
wwa header 2.png
wwa header 2.png

Who
We Are

What Drives Us?

We love studying people, reimagining solutions

and experiences, and helping clients.

​

Our mission is to inspire clients to continually evolve experiences so that they can realize their full potential. 

​

We partner with clients to improve the lives of their customers and help them grow – their business, their team, themselves, and the world around them.

EMPATHY

we seek to humbly understand and share the feelings of others – our colleagues, clients and clients’ customers.

COLLABORATION

we value the diversity of talents, perspectives and experience of others and work to achieve success as a team.

GROWTH MINDSET

we believe in continually learning and growing in our abilities through dedication, hard work, and curiosity.

OUR CUSTOMERS

we are committed to listening, responding and innovating to best serve our clients. 

EXCELLENCE

we strive to achieve success with integrity.

WE VALUE...

Who steers the ship?

We're a team of Cx enthusiasts, designers, researchers, strategists, and data scientists who are energized by the future that technology enables.  

 

We’re jazzed by working with smart people who love data, value insights, and have a desire to strategically enhance experiences, and constantly innovate.

Our Trusted Partners
updatedjess.png

Jess Horkan​

Co-Founder, Managing Partner

Meet our "high energy enthusiast" -- whose drive to understand is rivaled only by her drive to create meaningful change. Jess takes pride in being a true partner and connector, but also in translating her decades of research, CX, and leadership experience into action and value.

Read more...

updatedbri.png

Brian Cruikshank

Co-Founder, Managing Partner

Meet our "graceful pacesetter". Brian is passionate about leveraging data, cutting-edge tech, and smart strategy to create purposeful solutions for clients. He believes modern consulting is about curiosity, always finding and applying better ways to get at the heart of your business' needs.

Read more...

Our Crew

Our approach is simple - teamwork.  Our consultants bring expertise, curiosity, and a commitment to collaboration. Strategists. Marketers. Researchers. Designers. Techies. They are no egos here! 

updatedamb.png

Amber McCullough

Our Mover & Shaker

updatedmel.png

Melanie Shreffler

Culture Curator

updatedmg.png

Maggie Grove

Human Truth Explorer

Amber is a seasoned strategist with a proven track record of advising business leaders and driving results by deploying  an approach that combines industry expertise, market understanding, and both quantitative and qual human-centered approaches to solve complex business issues.

Melanie is a trusted advisor who leverages the power of culture to unlock business opportunities. Melanie has worked with top brands leading strategic initiatives to help reposition, innovate, and grow their businesses by capitalizing on shifts ahead of the competition.

Meet our social sciences nerd. MG has long been a student of psychology and neuro; that background paired with years of experience in research and advanced analytics helps her keep the modern consumer's needs front-and-center.

Screen Shot 2022-06-06 at 3.13.24 PM.png

Okie Emuoyibo

Data Master

Okie is an experienced market researcher and data scientist with a proven track record of advising business leaders and driving results by deploying programs to understand markets and brands through quantitative, human-centered approaches to solve complex business issues.   ​

updatedkaren.png

Karen Pevenstein

Messenger, Storyteller

Karen, a veteran strategic communications consultant, is our brand whisperer. Her passion: helping companies reach critical audiences to drive real impact – and making that impact sustainable with an innovative top-down comms strategy.

updatedkyle.png

Kyle Meehan

Design Guru

Kyle is our go-to guy for all things digital experience and design. His focus on human-centered design principles, decades managing digital products, and belief that the power of design is limitless, helps him to unlock savvy solutions to both delight the consumer – and keep them coming back.

Our eXplorers

This summer we are expanding the team with our inaugural empatiX eXplorers internship program!

JH.jpg

James Horkan

Brown University

Applied Math - Economics

BGHeadshot.jpg

Brigitte Gorham

Boston College

Communications

JB Pink.jpg

Jake Bornhoft

University of Minnesota

Communications

ES headhsot.jpg

Elie Safi

Bentley University

Finance

AP.jpg

Anthony Previte

Worcester Polytechnic Institute

Electrical Engineering 

And we're always growing. Interested?

Our Tech Partners
Empatix Site Graphics-02.png

We partner with a wide network of innovative tech vendors to maximize existing investments and add the insight you need, when you need it.

​

This access to a world of cutting-edge tech, and our partners' deep experience, offer the flexibility and value that clients demand. So how do we manage our tech ecosystem? It's easy...

Empatix Site Graphics-02.png
And a special shoutout...
We proudly support clients on state-of-the-art tech.
When we benefit from their enhanced capabilities, so do you.
qpn img.png

Not getting enough from your tech? Need a new solution? Want to better engage stakeholders? Get in touch!

 

Our tech experts are here.  Their mission is to help clients find the right tools to capture insights and inspire behavioral change...they will explore solutions with you or for you!  

 

BONUS CONTENT:

OUR TEAM, BEHIND THE SCENES

 

Where can you find us

outside the office?

We don't just bring our A game to work -- we bring it beyond the office walls. We're a team of marathoners, bad-dancers, parents, nerds, dog-lovers, and more. What brings us together is our shared love of community, family, purpose, and goodness. And, a passion for life that drives us to make the most of it, for ourselves, and our clients.​ We choose to partner with people who also want to learn, give back, and share.

Here's what we're thinking about today...

Screen Shot 2021-06-09 at 9.05.56 AM.png

We are women

supporting women.

We are mentors

who love to learn.

christina-wocintechchat-com-x7sp9JC3N3A-

We're running fanatics

26.2 for charity and for fun.

Screen Shot 2021-06-09 at 9.06.22 AM.png

We are committed to beating cancer.

Screen Shot 2021-06-09 at 9.06.36 AM.png

We are called to help the homeless.

Screen Shot 2021-06-09 at 9.06.49 AM.png

We are youth sports coaches for life.

Screen Shot 2021-06-09 at 9.07.00 AM.png

We are

faithful.

Screen Shot 2021-06-09 at 9.07.28 AM.png
bottom of page