Companies across every industry are implementing AI at a rapid pace, and as consumers rack up more direct experience with these tools, they're forming sharper opinions about what's genuinely useful and what isn't. They're becoming more vocal about what they want AI to do for them — and what they don't. Getting this right is particularly important in the health insurance space. For many consumers, health insurance and how to get the most out of their coverage already feels like a black box....

Coming into the empatiX Explorer program, I expected long hours buried in spreadsheets, disconnected from the people actually using the work. What I found instead was a team that made sure I never felt like just an intern, even on my very first day. Now returning for my second summer as an Explorer, I've had the chance to work close to the client-facing side of the business, building out presentations and market research that go directly in front of clients in the health insurance and...

In many corporate boardrooms, competitive intelligence (CI) is treated like a post-game highlight reel. Strategy meetings open with a review of what rival brands launched, priced, or marketed over the previous quarter. While understanding recent moves has its place, relying on historical retrospectives is like driving forward while staring exclusively in the rearview mirror. In a fast-paced market where consumer preferences and technological capabilities shift overnight, looking at...