If you’ve spent any time on social media lately, you’ve seen the "2026 is the new 2016" trend. From the return of indie-sleaze aesthetics to the resurgence of physical media, we are collectively reaching back a decade to find something that feels grounded.   But this isn’t just about fashion or playlists. In the world of market research, we’re seeing a similar "renaissance." After years of digital dominance, the in-person focus group—once declared a relic of the pre-pandemic past—is...

Your executive team doesn't want another dashboard showing that NPS dropped 5 points last quarter—they already kno w the business is struggling, and retroactive explanations don't change the P&L. What they desperately need is foresight and direction: what's about to happen, why, and exactly what to do about it. This is the shift from descriptive analytics (what happened) and diagnostic analytics (why it happened) to predictive modeling (what will happen) and prescriptive analytics (what...

Gen AI has solved the wrong problem for most CX organizations—it's made generating insights absurdly easy while making it exponentially harder to know which insights actually matter. Your AI can now surface 100 correlations, flag 47 friction points, and identify 200 micro-segments in the time it takes to brew coffee. But here's the brutal truth: executives don't have bandwidth for 47 friction points, and boards don't fund 100-slide decks full of "interesting findings." They need one ...