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THE EMPATIX BLOG:

empatiX's Amber McCullough Celebrates Women's History Month

As we close out March 2022 we reflect upon the women in our lives– our mothers, sisters, daughters, friends, wives, colleagues – and the...

Modern Family

Family relationships have become a deep and meaningful focus for young adults. For many young people, the conversation with family around...

Spending Time

Single’s Day is a reflection of key consumer trends in habits and spending All holiday seasons seem to start earlier and earlier every...

A New Mindset On Mental Health

How consumers’ habits and needs have changed during the pandemic While the world was vastly unprepared for the Covid-19 pandemic in many...

Buy Now Pay Later (BNPL): Layaway with a New Look

BNPL shows the benefit of tapping into consumer needs A new trend has emerged, thanks yet again to young Millennials and Gen Z, the move...

Exploring the Buyer Journey in a Digital World

Why understanding the nuances of a buyer journey can make all the difference In a B2B environment the sales process is experiencing a sea...

Wellness in the Workplace

How Health & Wellness will Come into Focus in a Post-COVID World Reeling from the Covid-19 pandemic, consumers around the world have...

Customer-Centricity and Metrics: Moving from KPIs to CPIs

Are you tracking the critical metrics that underlie your customer's experience? Customer-centric practices are not new—companies across...

5 Ways Health Insurers Can Win the Customer Experience Game

Today, there are more opportunities than ever for insurers to better meet customer needs and build lasting relationships. Here's how to...

Social Impacts: Good for the World, Good for Business

The modern consumer wants companies to share their values and their commitment to building better communities, and a better world. Taking...

Growing Up Gig

How a growing number of Gig Workers impacts the insurance industry. The world of work looks very different than it did 50 years ago. Gig...